Several departments and program areas at Ashland University are using blogs to disseminate news and promote their accomplishments. The links below will provide resources that you could use to start your own blog.
Why would you start a blog for your academic area?
Chronicle article on How to Use Blogging as a Marketing Tool
Another Chronicle article on Hacking an Alternative Department Site with Wordpress
Blogger from Google
Ashland University academic blogs
A Blog Converged - the Ashland JDM blog
Keep track of the blogs you follow using Google Reader
Some technical advice from Science Blogging at Ashland University